The brands and tag lines included in the mock-up are strictly intended as examples and include in order:
Nike—Just do it.
L’Oreal—Because you’re worth it.
Staples—That was easy.
Each vignette is intended to bring the associated brand tagline to life by offering a value contrast to the brand tagline followed by the brand tagline presented alongside imagery that affirms the brand as part of a toolkit for an ideal life.
These examples were selected because we felt the highly recognizable nature of the tag lines would more clearly demonstrate how each vignette/use of the tagline in each vignette would tie back to the brand and support its existing marketing efforts.
Visual content was sourced from stock footage and does not depict the corresponding branded imagery that would be essential to each vignette and is instead more generally applicable. Visual content for vignettes produced for the campaign will be specifically geared to each brand and will include clear visual product references.
Title and end cards along with subtitles presented with each vignette included in the mock-up will be replaced by a voice over in the final version of the ad. The sole content to be presented in written format in the final version of the launch ad will be an end card with language to the effect of: To learn more: